When purchasing a vehicle, many buyers are unaware of the significance of a car’s title, often assuming all is well when buying from a reputable dealer. However, a vehicle’s title reveals critical details about its history and condition, directly impacting its value, insurability, and roadworthiness. At Southern Import Specialist, we’re here to clarify the differences between clean titles and rebranded titles—specifically destruction, salvage, and rebuilt titles. In a future post, we’ll cover how to inspect a vehicle before purchase, but for now, let’s focus on understanding these title categories.
What Are Rebranded Titles?
A clean title indicates a vehicle with no significant damage history, making it the most desirable. Rebranded titles, however, are assigned to vehicles with a troubled past. The three main types of rebranded titles are destruction, salvage, and rebuilt. Each reflects a different stage in a vehicle’s lifecycle and has unique implications for buyers, especially those bidding at salvage auctions like Copart or IAAI.
Destruction Title
A destruction title (also called a non-repairable or junk title) is issued to vehicles deemed permanently unfit for road use. These cars have sustained damage so severe—often exceeding 90% of their value—that repairs are not feasible. Typically, destruction-title vehicles are sent to:
- Salvage yards for dismantling.
- Exporters for overseas markets (likely for parts or scrapping).
- OEM parts companies to harvest components.
For example, a 2020 Mercedes-Benz G63 with a clean title might sell for $130,000–$150,000, but with a destruction title, its value could drop to scrap or parts value—potentially below $110,000. These vehicles cannot be rebranded or driven legally on public roads, making them suitable only for parts or niche buyers.

Salvage Title
A salvage title is assigned when an insurance company declares a vehicle a total loss due to significant damage from events like collisions, floods, theft, or vandalism. This occurs when repair costs exceed a state-specific threshold, typically 50–95% of the vehicle’s market value. Key points about salvage titles include:
- Not Roadworthy: A salvage-title vehicle cannot be driven legally until repaired and inspected.
- Repair Potential: With proper repairs and a state inspection (often by highway patrol or DMV), a salvage-title vehicle can be rebranded as a rebuilt title.
- Risks: Buyers must beware of hidden damage, especially in flood-damaged vehicles, which may have persistent electrical issues.
Salvage-title vehicles are common at auctions, offering lower prices but requiring careful evaluation due to potential repair costs and safety concerns.

Rebuilt Title
A rebuilt title indicates a former salvage-title vehicle that has been repaired and passed a rigorous state inspection to verify roadworthiness. This process, which we’ll detail in a future blog, typically involves:
- Repairs: Addressing all damage to meet safety and operational standards.
- Inspection: Verification by state authorities, such as highway patrol or DMV, to ensure compliance.
- Rebranding: Issuance of a rebuilt title, allowing the vehicle to be registered, driven, and insured.
While rebuilt-title vehicles are roadworthy, they often have lower resale values (20–40% less than clean-title counterparts, per Kelley Blue Book) and may face challenges with financing or insurance. However, for informed buyers, they can offer significant savings.

Why Titles Matter at Salvage Auctions
Understanding titles is crucial when bidding at salvage auctions like Copart or IAAI. The title type directly affects a vehicle’s valuation and potential uses:
- Destruction Title: Signals a parts-only vehicle with minimal value, unsuitable for rebuilding.
- Salvage Title: Offers rebuilding potential but requires careful inspection and repair budgeting.
- Rebuilt Title: Indicates a roadworthy vehicle but with reduced value and potential insurance hurdles.
For instance, a destruction-title 2020 G63 might fetch far less than a rebuilt-title one due to its limited usability. Misjudging a title’s implications can lead to overpaying or purchasing a vehicle unfit for your needs.
Trust Southern Import Specialist
At Southern Import Specialist, our team has extensive expertise in navigating vehicle titles, rebranding processes, and salvage auctions. Whether you’re a first-time buyer or a seasoned bidder, we’re here to guide you through the complexities of purchasing a vehicle with a rebranded title. If you need assistance evaluating a vehicle, understanding title implications, or bidding strategically, contact us today. We’re happy to walk you through any situation and help you make an informed decision.
Stay tuned for our next post on how to inspect a vehicle before purchase!